Dark, refined landing page: typographic centred hero, four area cards, an outcome comparison table, steps and FAQ. Fresh teal accent on a deep canvas with elegant serif headings.
How far your idea has been tested with the people who would actually pay for it.
The skills and background you bring, from your field to selling and managing money.
Whether you can cover your costs while the business finds its feet.
Your comfort with uncertainty, the support around you and the time you can give.
| Not Yet | Getting Close | ★Ready to Launch | |
|---|---|---|---|
| In short | Not yet, and that is useful to know | You are getting close | You are ready to launch |
| Recommendation | test before you leap | get your first paying customer | launch with a 90-day focus |
| First step | Talk to ten people | Make a first sale | Choose your focus |
Answer for where you are today, not where you hope to be.
Get your overall result and a breakdown across the four pillars.
Follow the three steps for your result, then retest when things change.
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